Strategic Recommendations for Starbucks Expansion Method Case study Paper
Question Description
Read the Starbucks’ case study. This case study uses Porter’s Value Chain and Five Forces models and a SWOT (strengths-weaknesses-opportunities) analysis to develop strategic recommendations. On page 7 of the Starbuck’s case study there are 10 recommendations. Choose 3 of the recommendations and identify how IT could be used as part of the implementation of that recommendation. Research in the library how other companies have done something similar for each of your 3 recommendations. Your paper should be at least 3 pages, not counting the title and reference pages. The paper must include at least 3 references from peer-reviewed articles in academic journals. Make sure you have in-text citations and a reference page. You can include additional references from websites and books.Use the resources below to help you with this week’s assignment.
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Attachments
20190329204206chapter_6___attracting_buyers_with_search__semantic__and_recommendation_technology (649 kB)
20190329204208chapter_7___social_networking__engagement__and_social_metrics (596 kB)
20190329204211chapter_8___retail__e_commerce__and_mobile_commerce_technology (759 kB)
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