A Strategic HRM project
Strategic HRM
Context
Pike Place Fish Market in Seattle, Washington, United States, is one of the oldest continuously
operated public farmers’ markets in the United States. Founded in 1907, it was established to
provide a direct link between farmers and consumers, cutting out the middleman and ensuring
fair prices for both. It’s not just a market; it’s an iconic landmark and a major tourist attraction in
Seattle. It is well known for its tradition of fishmongers throwing the fish purchased by
customers prior to wrapping it. The fish market was near to bankruptcy in 1986, but after the
introduction of new practices such as the fish throwing, games, and customer performances, it
received significant exposure in national media and on television shows. Pike Place Fish Market
is today a world-famous tourist destination, attracting up to 10 million visitors annually.
1.Conduct comprehensive research on the Pike Place Fish Market, including watching the three
videos attached. Present key facts and findings about this organization and comment on why
they are relevant and contribute to your analysis in Question 2 below. (1 page)

2.Analyse and articulate what were/are the key contributing factors to their continued success
to be able to sustain itself on the global map. Draw relevance from a wider perspective
(including organizational mission, strategies, environmental influences, HR trends, job design,
HR planning, employment equity, employee selection, learning and development. (2 pages)
3. Envisioning the future taking into consideration both general environmental influences and
internal factors, develop your strategic HR Plan to help the organization stay viable and thrive.
Present to the management team on (a) 3 strategic HR priorities, plans and programs to focus
on for the next 2 to 3 years with a proposed timeline and (b) what evidenced-based HR
measurements will be introduced to measure the impact of these strategic HRM efforts to
ensure they are aligned with the business strategy and will positively influence business
success. (3pages)
4. Professional PowerPoint deck (maximum 10 slides) summarizing the outcome of Question 2
and 3.
Rubric:
Task 1
Insights on
Organization
Task 2
Key Success
Factors
Task 3
Strategic HR
Plan
HR
Measurements
Task 4
Presentation
Deck
Demonstrate an
exceptional and
wholistic
understanding of
the organization.
Well organized
and articulated.
Comprehensive
discussion of the
HRM concepts
and drew
relevance to their
application in
this context.
Well-articulated,
highly insightful,
very well
organized. An
outstanding
submission.
Clear evidence of
research and
complete
references and
citations.
Strategies and
measures are
specific and
unique to the
business,
practical, and
very wellorganized and
articulated.
Presentation is
professional,
coherent, and
engaging.
Presentation
deck looks
professional.