The purpose of the discussion  post is to let you connect what you learned in the classroom with the  real-life example / situation.
Extra credit: Online discussions are for the extra credit. Throughout the semester, there will be 5 online discussion posts and each will count as 0.1 extra credit. 

Each discussion post will be available for one week. Since this is for the extra credit, there will be no re-opening of the discussion post.
Again,  since this is for the extra credit, I will not set up the due  date/time. And because of this, it will not show up on you Canvas  Calendar. 
To get the full credit, you should answer all discussion questions.

Feel free to read other students’ answers/thoughts.

Please see the video
Why is Fjällräven so expensive? (https://youtu.be/tyTPJjLpzr4) 
 Links to an external site.

Discussion question
So  called “Green” (Eco-friendly) products’ prices are typically a little  higher than conventional alternatives. Hence, price remains a big hurdle  for buying sustainable products to the consumers. As a marketer, how  would you overcome this hurdle (in terms of 4P strategy)?
not specified