Marketing Management individual Project (MMIP): Price and Deliver Value Offering Assignment Instructions

Overview

Each student must complete an individual marketing project. Your first task is to select a project topic. No two students will work on the same product/service. This must be an existing product, service, or organization.

When completing an assignment for a given module, the student will assume the role of marketing manager for the selected organization. All student responses must be based on research. View the entire course textbook (all chapters) as a resource for the assignment, meaning it may be necessary to locate assignment-related material in chapters other than those corresponding with the module in which the assignment is located. While the effort has been made to ensure that all material necessary for assignment completion is found in the textbook, contact the instructor immediately if information needed to complete the assignment cannot be located in the textbook. The instructor will then provide instructions on locating the required material.
Questions

Q1. Explain the selected pricing strategy (penetration, skimming, competitor-based). (Ch.11)

Q2. Discuss various pricing tactics that have or would prove effective in stimulating sales. (Ch.11)

Q3. Discuss the distribution strategy relevant to the product/service. (Ch. 12)

Q4. Explain the channels of used to distribute the product/service. (Ch.12)

Q5. Explain the firm’s use of e-channels, e-retailing, or other non-traditional methods of distribution. (Ch.12)