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INT-220-15779-M01 Global Dimensions in Business

INT-220-15779-M01 Global Dimensions in Business

INT-220-15779-M01 Global Dimensions in Business 2024 C-3 (M…
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Module Three Assignment Guidelines and Rubric
Module Three Assignment Guidelines and Rubric

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INT 220 Module Three Assignment Guidelines and Rubric
Overview
There are many factors that should be examined when considering a new international market. In this assignment, you will explore how a
company can qualify or quantify economic factors of markets and how it can influence the process of selecting a new market for a product. As
you complete this assignment, consider how the lessons learned and resources used can be applied to your course project.
Prompt
You are an international trade consultant ranking the overall quality of various international markets for a product of your choosing. Select a
product you would be interested in introducing to a new market, then complete the Module Three Assignment Template (located in the
Guidelines for Submission section of this document). Then rank your recommendations for a new market and justify your rankings using key
economic and political data points. Examples of products include digital cameras, activity trackers, curtains, coffeemakers, and so forth.
Specifically, you must address the following rubric criteria:
Application of Data
Data: Describe your initial thoughts on how insights from the required data to be collected could help to inform business
decisions. For example, consider what information each data point provides, whether you think some data points should be weighted more
or less heavily than others in making a business decision, what ideal data points might look like for expansion into a new market for your
product, the ways that different political systems may impact a decision, and so forth.
Political and Economic Data Collection
Collection: Complete the table in the provided template by finding the appropriate information and data
points for each identified category using course and external resources.
Ranking and Rationale
Rationale: Rank the appropriateness of introducing your selected product into the three markets from “most appropriate”
to “least appropriate” using the gathered political and economic data you collected, then provide a rationale for why you ranked the
markets the way you did on the basis of the data you gathered.
What to Submit
Submit the completed Module Three Assignment Template. In Sections One and Three, complete sentences should be used. In Section Two,
numbers are appropriate. Sources should be cited according to APA style.
Module Three Assignment Rubric
Needs
Improvement
Criteria
Exemplary
Proficient
Application of
Data
Exceeds proficiency
in an exceptionally
clear, insightful,
sophisticated, or
creative manner
(100%)
Describes initial
thoughts on how
insights from the
required data to be
collected could help
inform business
decisions (85%)
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include providing
further description
of how data insights
could be used to
inform business
decisions (55%)
Does not attempt
criterion (0%)
30
Political and
Economic Data
Collection
N/A
Completes the table
in the provided
template by finding
the appropriate
information and
data points for each
identified category
using course and
external resources
(100%)
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include use of
external resources
to find the
appropriate
information and
data points for each
identified category
(75%)
Does not attempt
criterion (0%)
15
Ranking and
Rationale
Exceeds proficiency
in an exceptionally
clear, insightful,
sophisticated, or
creative manner
(100%)
Ranks the
appropriateness of
the three markets
and provides a
rationale explaining
the rankings based
on the data gathered
and product being
introduced (85%)
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include providing a
further datasupported rationale
to explain the
selected rankings,
especially regarding
the most
appropriate market
(55%)
Does not attempt
criterion (0%)
30
Articulation of
Response
Exceeds proficiency
in an exceptionally
clear, insightful,
sophisticated, or
creative manner
(100%)
Clearly conveys
meaning with
correct grammar,
sentence structure,
and spelling,
demonstrating an
understanding of
audience and
purpose (85%)
Shows progress
toward proficiency,
but with errors in
grammar, sentence
structure, and
spelling, negatively
impacting
readability (55%)
Submission has
critical errors in
grammar, sentence
structure, and
spelling, preventing
understanding of
ideas (0%)
10
Citations and
Attributions
Uses citations for
ideas requiring
attribution, with few
or no minor errors
(100%)
Uses citations for
ideas requiring
attribution, with
consistent minor
errors (85%)
Uses citations for
ideas requiring
attribution, with
major errors (55%)
Does not use
citations for ideas
requiring attribution
(0%)
15
Total:
100%
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Activity Details
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INT 220 Business Brief Template
Course Project
Directions (This section can be removed prior to submitting this as your final project in Module Seven):
Complete this template by replacing the bracketed text with the relevant information. Use evidence
from course and outside resources to support your explanations. Be sure to use complete sentences to
address each section of the template.
You will be working on this template throughout the course, progressing toward the submission of the
completed template as your final project in Module Seven. For Milestone One, you will complete Section
One of the template; for Milestone Two, you will complete Section Two of the template; and in Modules
Six and Seven, you will work to incorporate any feedback received on your prior milestone submissions,
as well as work to complete Section Three of the template, before submitting the finalized template for
your final project submission.
Section One: Drivers for Global Entry
Country Selection
India
Purpose of Global Expansion
– Access to New Markets: By entering India, a company can tap into one of the worlds top consumer’s
market
– Diversification: Global expansion can reduce a company’s dependence on its domestic market.
– Economies of Scale: Expanding to India can allow a company to increase production and lower cost per
unit through economies of scale.
Business Impacts of Global Business
– Strategic Planning: Companies may need to adapt their strategies to align with India’s unique business
environment, regulatory framework, and consumer preferences.
– Marketing: Global expansion necessitates understanding local consumer behavior in India and
customizing marketing campaigns to resonate with Indian customers.
– Supply-Chain Management: Operating in India may require re-evaluating supply chain logistics to
ensure efficiency and cost-effectiveness.
– Human Resources: Expanding into India will likely involve hiring local employees, which entails
understanding Indian labor laws, employment practices, and cultural workplace norms.
Societal Impacts of Global Business
– Culture: The presence of international companies in India has led to cultural exchange and the
introduction of foreign products and ideas.
– Transportation: Increased global business can lead to improved transportation networks to meet the
demand for the distribution of goods.
– Employment: The entry of foreign companies into India creates job opportunities and can contribute to
skill development.
– Infrastructure: International business expansion often drives improvements in local infrastructure to
support increased economic activity.
– Environmental Climate: Global business operations can impact the environmental climate, both
positively, with the introduction of green technologies, and negatively, through increased carbon
emissions.
Cultural Considerations for Global Business
– Customs and Norms: Adapting to local customs, holidays, and social norms is important for integrating
into the Indian market.
– Consumer Behavior: Studying consumer preferences and purchasing behavior in India can guide
product development and marketing strategies.
Section Two: Market Profile
Cultural Profile
[Compare and contrast important cultural elements of your selected market against those in the
domestic market, including communication, values and attitudes, cultural dimensions, and so on. You
may fill in the chart below in order to use data and statistics to support your comparisons. Note that
tables require only words, phrases, and/or numbers, not complete sentences.]
Category
Commonly Spoken Languages
Commonly Practiced Religions
Power Distance Index (PDI)
Individualism Versus
Collectivism (IDV)
Motivation Towards
Achievement and Success
(MAS)
Uncertainty Avoidance Index
(UAI)
Long-Term Orientation Versus
Short-Term Normative
Orientation (LTO)
Indulgence Versus Restraint
(IVR)
United States
[Insert information.]
[Insert information.]
[Insert information.]
[Insert information.]
[Insert Country Selection From
Course Project]
[Insert information.]
[Insert information.]
[Insert information.]
[Insert information.]
[Insert information.]
[Insert information.]
[Insert information.]
[Insert information.]
[Insert information.]
[Insert information.]
[Insert information.]
[Insert information.]
Political and Economic Profile
[Compare and contrast important political and economic factors for your selected market against those
in the domestic market. Factors should include political systems and ideologies, current leaders,
economic measures or characteristics used in classification, and government intervention on trade.]
Category
Political System
Current Leaders
Economic Classification
Economic Blocs Impacting
Trade
United States
[Insert information.]
[Insert information.]
[Insert information.]
[Insert information.]
[Insert Country Selection From
Course Project]
[Insert information.]
[Insert information.]
[Insert information.]
[Insert information.]
Category
Gross Domestic Product
Purchasing Power Parity
Gross Domestic Product Per
Capita
United States
[Insert information.]
[Insert information.]
[Insert information.]
[Insert Country Selection From
Course Project]
[Insert information.]
[Insert information.]
[Insert information.]
Legal and Regulatory Profile
[Compare and contrast important legal and regulatory requirements of your selected market against
those in the domestic market, including trade restrictions, regulations of products or services, legal
processes for business transactions, and important restrictions or documentation.]
Section Three: Market Considerations
Monetary Considerations
[Explain how monetary considerations, such as currency, exchange rates, and exchange-rate
management, would impact the organization’s decision to expand into your selected market, using
current exchange rates between your selected country and the United States to support your
explanations. Complete the table below to support your explanations using current exchange rates.]
Category
Exchange Rate
The U.S. Dollar
[Insert information.]
[Insert Country Selection From
Course Project’s Currency]
[Insert information.]
Management and Logistics Considerations
[Explain management and logistics practices that best address human-resource considerations for your
selected market, such as management approaches or staff and labor laws, and their impact on policies
and procedures.]
Mode of Entry Considerations
[Describe advantages and disadvantages for traditional modes of entry that would be most appropriate
for entering into your selected market.]
References
India – market entry StrategyIndia – market entry strategy. India – Market Entry Strategy | Privacy Shield.
(n.d.). https://www.privacyshield.gov/ps/article?id=India-market-entrystrategy#:~:text=Some%20of%20the%20important%20points,informal%20sector%20in%20your%20plan
ning%3B
75. (n.d.). India – market entry strategy. International Trade Administration | Trade.gov.
https://www.trade.gov/country-commercial-guides/india-market-entry-strategy

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