Services Marketing

Theme: Evaluating Service Strategies of select Company and Preparing an assignment report covering the following topics:

1) Select a Company/ Service provider of your choice

2) Explain the services offered by the company / Service provider

3) Select and discuss the market segment targeted by the company / (Using STP)

4) Major competitors – Competitor Analysis (Using SWOT)

5) The Service Mix (7 P’s) of the company

I. Creation of Service Product by the company

II. The pricing strategy adopted by the company

III. The distribution strategy of the company – Online / Offline / both

IV. Promotional mix used by the company – IMC (Advertising – Media Mix, Sales Promotion, Direct Marketing etc.)

V. People / Employees of the company

VI. Processes adopted by the company

VII. Physical Evidence / Service Environment in the company