CMGT/583 Phoenix Fine Electronics System Recommendation
CMGT/583
Part 1; ERP, CRM, and BI/DSS comparison chart
Description ERP CRM BI/DSS
Elements of the System · Human resources
· Customer Relationship Management
· Business Intelligence Support
· Supply Chain Management
· Inventory Management System
· Financial Management · Marketing Automation
· Sales Force Automation
· Customer Service Solutions and Management · Business Intelligence
· Data Management
· Application Management
· Cloud Computing
Benefits of the system in management · It helps the management in several ways, including managing and integrating business processes (Kiran et al., 2019).
· It is the source of business information, vital for management · Examines customer preferences and tastes
· Help in customer service support (Naim et al., 2021).
· Marketing · Decision Support Systems (DSS) offer an organization’s managers the capability to visualize, analyze, and improve key business decisions (Fayoumi, 2018).
Partnership of the system with IT The system effectively partners with IT, especially in implementation and maintenance. The IT team can partner with the system to collect customer information. The IT team can use the system to gather information and solutions for the business (Fayoumi, 2018).
Part 2: Executive Summary
An overview of the business needs and desired outcomes
Phoenix Fine Electronics is a medium-sized company that needs to expand. The company has an average annual revenue of $15 million in sales and has 25 stores and must acquire additional stores in three neighboring states in the next five years. Each PFE store has a store manager and an IT manager. The IT manager plans to utilize technological strategies to improve sales, effectively track inventories, collect customer data, and manage payrolls and inventory, among other business processes. PFE requires a system to help the store manager and the IT manager move the company towards expansion.
The system comparison chart
Description ERP CRM BI/DSS
Elements of the System Human resources
Customer Relationship Management
Business Intelligence Support
Supply Chain Management
Inventory Management System
Financial Management Marketing Automation
Sales Force Automation
Customer Service Solutions and Management Business Intelligence
Data Management
Application Management
Cloud Computing
Benefits of the system in management It helps the management in several ways, including managing and integrating business processes (Kiran et al., 2019).
It is the source of business information, vital for management Examines customer preferences and tastes
Help in customer service support (Naim et al., 2021).
Marketing Decision Support Systems (DSS) offer an organization’s managers the capability to visualize, analyze, and improve key business decisions (Fayoumi, 2018).
Partnership of the system with IT The system effectively partners with IT, especially in implementation and maintenance. The IT team can partner with the system to collect customer information. The IT team can use the system to gather information and solutions for the business (Fayoumi, 2018).
System recommendation
From the chart above, I recommend that PFE adopt and implement an ERP system. The ERP system captures all the key components necessary for PFE to expand. It also integrates most CRM and BI/DSS functions (Kiran et al., 2019). For instance, ERP supports several business functions that cover the roles of the PFE’s store and IT managers, including Human resources, Customer Relationship Management, Business Intelligence Support, Supply Chain Management, Inventory Management systems, and Financial Management (Fayoumi, 2018). ERP also helps the management in several ways, including managing and integrating business processes and being the source of business information, which is vital for management.
The scope of the project
PFE requires a system to help the store and its IT managers with processes that will help in expansions. The key aspect is to give PFE an online presence and help the managers combine departmental operations with customer data to make timely and better business decisions.
References
Fayoumi, A. G. (2018). Evaluating the Effectiveness of Decision Support System: Findings and Comparison. International Journal of Advanced Computer Science and Applications, 9(10). https://pdfs.semanticscholar.org/00a2/4e13a23edc67a3122f6967d94853dbd7f78d.pdf
Kiran, T., & Reddy, A. (2019). Critical success factors of ERP implementation in SMEs. Journal of Project Management, 4(4), 267-280. http://m.growingscience.com/beta/jpm/3280-critical-success-factors-of-erp-implementation-in-smes.html
Naim, A., & Alqahtani, K. (2021). Role of Information Systems in Customer Relationship Management. Pulse, 2(2). https://www.ijiccn.com/images/files/vol-2-issue3/1059down.pdf