A Tale of Two Models Introduction In each unit, the students will be assigned discussion questions concerning unit topics, examine the presented topics, and complete the discussion tasks. After...
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Assignment: Marketing Presentation to Local Goods and Services, Inc. You work in the marketing department of XYZ Corporation, and your director, Michael Johnson, has assigned you to work with...
Please first provide a SWOT Analysis for Uber, then a Porter Five Forces Analysis, and then lastly a Business Model Canvas. Please provide a recommendation BOTH for and against investing in the...
Case Study Review critique (written) Submit a written critique on the selected case study presented through your video. Provide a summary description, its significance, what did you learn from the...
The purpose of this assignment is to apply segmentation and targeting techniques to potential new subsets for a marketing campaign. This connects to course learning outcomes of constructing market...
Review the Goedhart and Koller (Links to an external site.) article on value creation. Now, revisit the company you wrote about in your discussion forum. For this paper: Summarize the key points...
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