Read the IKEA case (available in Files “ Cases) and write a 2-3 page (no more than 3 pages), double spaced analysis to answer the following questions:
1. How should Marianne Barner respond to the invitation for IKEA to have a representative appear on the upcoming broadcast of the German video program?
2. What actions should she take regarding the IKEA supply contract with Rangan Export?

What long term strategy would you suggest she take regarding IKEAs continued operation in India? Should the company stay or should it exit? Describe the impact of such a decision and how would you manage it.

All submissions are subject to TurnItIn check for plagiarism.
Please submit the file to the drop box by September 27.