Case study: Business Acquisition: Fish Leather

A member of a First Nation is looking at buying an established firm in Manitoba that is one of a kind in the globe. Wallets, key chains, wrist bands, cowboy boots, and other Walleye/Pickerel leather items are available from the company. What is the market for non-traditional “leather” items in Canada and internationally?

1- The selected diagnostic tool and the key finding based upon the diagnostic tool

· Approach using the PESTEL analysis as a diagnostic tool to consider the political, economical, social, technological, environmental, and legal aspect of the business.

2- Scope

· Market analysis, market share and possible competitors.

· The situation of the company in Manitoba and Canada with mentioning the main competitors and market share of each manufacturer.

· Analysis of the business by a diagnostic tool and giving proper recommendation about the acquisition of this business for the first nation individual.