LO3 + LO4

LO3: Use contemporary examples to demonstrate both the positive and negative influence/impact the macro environment has on business operations

Question one: Implement PESTLE analysis on a one company to facilitate detailed analysis of the macro environment, providing a structured look at (political, economic, social, technological, legal and environmental factors). Including identify the positive and negative influences of the macro environment on business operations. P

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Question two: At same company, explain the impact of micro factors on business objectives and decision-making.

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LO4: Determine the internal strengths and weaknesses of specific businesses and explain their interrelationship with external macro factors.

Question one: Choose two companies and Use SWOT analysis to conduct an internal and external analysis in order to identify strengths and weaknesses, then show how strengths and weaknesses relate to external macro factors?P

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Question two: Select a company and use TOWS (Strengths, Weaknesses, Opportunities and Threats) analysis, and explain their impact on decision-making processes.

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