Task
As an individual assignment, you will choose one of the 5 examples of digital transformation listed in the last page. You will carefully research and explain its digital transformation process, making sure you address the following points:
1. Introduction to the company and the digital transformation objectives
2. Choosing the Right Digital Organization Model
3. Appointing a Chief Digital Officer. Choosing the Right Candidate for CDO.
4. Defining the standard Digital Team Roles
5. Building Digital Culture. Development and Training. Leveraging Global
6. Containing the Impact of Digital Resistors
7. Implement Enterprise-Wide Digital Governance Processes.
8. Digital Budget Approvals
9. Digital Roadmap Prioritization
10. Digital Strategic Planning
11. Digital Results Measurement
12. Digital Program Communication
13. Conclusions
The structure of your report should consist of:
· Executive Summary
· Introduction
· Analysis of the above-mentioned points 2-12
· Conclusions
· Bibliography
You will need to apply and highlight the concepts and theories learned in the course. Please follow the professors tips to produce a great report.
Formalities:
· Type of Report: Word
· Word count: 2.000 minimum
· Line Spacing: 1,5
· Cover, Table of Contents, References and Appendix are excluded of the total word count.
· Font: Arial 12 pts.
· Text alignment: Double Justified.
· The in-text References and the Bibliography must be in Harvards citation style.
· Apply the professor tips to produce a great report.
Learning Assessments
It assesses the following learning outcomes:
· understand the importance of transformative digital business leadership.
· critically evaluate success, factors and failure in digital business.
· identify the main company access to build up digital business leadership.
· apply digital strategies to detect new digital trends and opportunities.
· develop a roadmap for digital business transformation.
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