Final Exam Assessment
Select one of the assignments below to complete your final exam assessment. When you have complete the assignment upload to the Final Exam submission area by Wednesday, Oct 6th end of day.
Principles of Marketing Textbook https://resources.saylor.org/wwwresources/archived/site/textbooks/Principles%20of%20Marketing.pdf
Assignment A
Select a national consumer goods product brand, then complete and assess their presence and performance in respect to each of the 4 P’s of Marketing. Your response should include at least one page of content for each of the 4 P’s. When conducting your assessment make sure you utilize terminology and theory shared in the textbook. You are also required to include at least two additional resources. These could be industry articles etc. that you’ve found to support your research.
1. Product – Goods and services (creating offerings).
2. Promotion – Communication.
3. Place – Getting the product to a point at which the customer can purchase it (delivering).
4. Price – The monetary amount charged for the product (exchange)
Assignment B
Select a national consumer goods product brand, then complete and assess their presence and performance in respect to the Value Based Approach to Marketing. Your response should include at least one page of content for each of the Value components and include discussion on the value equation. When conducting your assessment make sure you utilize terminology and theory shared in the textbook. You are also required to include at least two additional resources. These could be industry articles etc. that you’ve found to support your research.
1. Creating
2. Communicating
3. Exchanging
4. Delivering
The following rubric will be used to grade each assignment.
Final Exam Rubic
1. Accuracy of Content + 30 pts
2. Completion of Content (4 pages double spaced) +30 pts
3. Organization and Format (Times New Roman, 12 font, APA style) +15 pts
4. Grammar (Complete sentences and correct spelling) +10pts
5. 3 Sources (In-text citation and reference list/Textbook + 2 additional sources) +15pts
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